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This Corporate Battle For CNN Reveals The Extent to Which Dysfunctional American Journalism Has Become.

On Thursday evening, amid swirling speculation about a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

While the network is hardly a perfect news source, her message seemed accurate for a lot of people. It remains one of the outlets where you can find grounded and mostly dependable reporting – especially during fast-moving events like the one taking place close to a New Hampshire storage facility.

A Precarious Position During a Corporate Struggle

However CNN, now middle-aged, finds itself in a uncertain state as two huge media empires vie for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has been drawn into a high-risk game of corporate ownership, rather than as a question of what benefits the information-seeking public.

“Here is one more case of the fundamental flaws with origins in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a more important point.

“The narrative is crafted as a corporate drama with powerful individuals as the central actors, but there is scant discussion of the societal benefit,” Pickard added.

The Additional Layer: Donald Trump

The network's predicament is made more complex by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his chief “fake news” antagonist.

Recall the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.

Trump has reason to like that bidder more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Possibility of More Instability

Notably, if Netflix wins, CNN and other cable outlets would first be spun off into a separate entity. This might be a relief to many at the network, but it’s hardly a safe harbor. That structure could set up CNN for a future sale. There is no finish line.

In the view of Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance stated that competition laws should prohibit both deals.

“Both acquisition attempts would be harmful to the country, and both should be challenged by the government,” Wu recently wrote.

The Core Challenge and a Potential Solution

No matter the outcome in this situation, the larger issue persists.

“What we have now is a profoundly anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can address it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will be impossible forever.

Measures that strengthen independent news organizations, aid local journalism, finance public media, and prevent the accumulation of media power in a handful of hands are achievable – they are essential for a functioning democracy.

In the world of media ownership, size does not equal quality. And news organizations including CNN shouldn’t be tools in the most recent merger game.

The writer

Elizabeth David

A seasoned business strategist with over 15 years of experience in international markets and digital transformation.

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