The platform is rolling out a updated setting that permits them to reduce the volume of AI-created videos appearing in their feeds. This initiative comes as the platform announced that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global rollout. This development aligns with a surge in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing video streams on another major platform primarily display content made by AI. A significant portion of this output is classified as “AI slop”, a term for substandard, factory-style content that is often illogical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, including digital art to educational videos, and we aim to give people the option to adjust the amount of that, based on their own choices,” commented a platform representative.
Scale of AI Content
TikTok announced that there are currently over a billion videos on its app identified as artificially created. Overall, more than 100 m videos are uploaded to the service daily, making AI content a limited part of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI-generated videos they view by using the “manage topic” setting in the application and selecting the AI content topic. Other topics that currently be adjusted under the tool include politics, fashion, aesthetics, and dance.
Content Labeling and Policies
The platform’s policies require users to label convincing artificially created content, and it prohibits malicious fake videos of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the app will henceforth add an artificially created watermark to content created with its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This measure is intended to stop users from trying to evade the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for specialists and groups to produce educational content about ethical AI use. This program will benefit educational bodies focused on teaching programming and robotics.
Moderation Strategy
The platform has defended its moderation strategy, following debate over plans to cut jobs for a large number of safety staff in the United Kingdom. TikTok is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A company official stated that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it is viewed by humans. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
